In our last blog post, Obstacles to Planning for Success, we took a close look at challenges we often face when planning and executing a successful business strategy. These challenges include taking into account the following:
• The Business Environment: Business landscapes are constantly shifting according to the whims of a free market and the impulses of customer behavior.
• Proper Focus: Focusing on results and ways to accurately measure success will ensure not only success, but also that your strategy will be well-informed to adapt itself when necessary.
• Accountability: How do we keep ourselves accountable rather than letting our strategy fail for lack of proper implementation?
• Steps to Execution: A well-thought through plan must be implemented in the correct order and according to changing business circumstances.
As we said in the previous blog post, hardwiring solutions to these considerations directly into your plan is critical to overcoming the inevitable obstacles we encounter when planning for success. The most effective way to hardwire our planning and execution is by building the right tools and processes and adhering to them every step of the way.
What do we need our tools to do?
In order to keep track of the shifting sands of customer behavior and hardwire an inherent agility into our planning and execution, we need data! This data needs to be gleaned directly from customer behavior patterns and it needs to be collected in real-time and analyzed on the fly.
This data needs to be collected from customer activity in both the social media sphere and the microcosm of their interactions with your website! The first source will tell us what the customer is seeking, the second will tell us if the customer is able to find what they are seeking within the walls of your virtual storefront!
Accurately measuring success also requires real-time data, focused on meaningful metrics, rather than vanity-metrics such as “likes,” “follows,” and “shares.” Capturing conversions and the source of incremental business translates into a more strategic, lean, agile and effective execution of your plan.
Proper implementation is essential; this goes without saying. However, proper implementation includes execution in the correct order and according to changing business circumstances. This is where the right processes and tools can really ensure success, by creating pathways along which execution is assured.
Proper implementation includes Customer Relationship Management (CRM), to ensure both a smooth and positive client experience and an efficient handling of every step of the process, internally.
Custom Software is the Answer
Tracking customer behavior, accurately measuring success, and implementing your plan in the correct order - according to an ever-changing landscape - demands an integrated tool and a comprehensive, well-informed process. Every action taken by every associate will either move the ball down the field or increase your chance of fumbling. This is precisely why the best tool to hardwire your plan into efficient execution is a customized tool!
• The right software solution, customized to your specific needs and the demands of your unique strategy, can make the difference in both the planning and execution phases.
• The right, custom software solution will collect and analyze the social media and domain-specific behaviors of your customers and prospects, for strategic planning purposes.
• The right, custom software solution will integrate Customer Relationship Management (CRM) with every other aspect of data collection, the sales process, and billing. Custom software must automate communications with the client, ensuring customer education with minimal expenditure of time and effort; all the while capturing a history of every client contact in the same database underlying the entire system.
• The right, custom software solution will prove its ROI by collecting and analyzing not only customer behavior, but also conversions and the strengths and weaknesses of your customers’ experience and sales process.
• The right, custom software solution will allow for the execution of your strategy in a scalable, cloud-based, enterprise-wide set of integrated, web-based sales, fulfillment, customer service and database management tools.
Tracking customer behavior, accurately measuring success, and implementing your plan in the correct order - according to an ever-changing landscape - demands an integrated tool and a comprehensive, well-informed process.
Every action taken by every associate will either move the ball down the field or increase your chance of fumbling.
This is precisely why the best tool to hardwire your plan into efficient execution is a customized tool!
Only a customized, integrated, agile solution – informed by meaningful data and accessible to every associate accountable to the execution of your business strategy – can ensure that the obstacles to planning for success and the challenges in executing an efficient plan won’t deter your momentum… and Market Momentum can help!
Contact us today to begin the planning process and discuss the customized execution of your business strategy! It’s time to move your business forward at the speed of data-driven execution!